988 FM, The vibrant Chinese Radio
988 FM is a Malaysian Chinese-language radio station that has been broadcasting since 1996, Managed by Star Media Radio Group, a wholly owned subsidiary of Star Media Group Berhad. It has captured the hearts of millions of listeners with its exceptional programs, energetic and friendly presenters, and immense popularity. This is among the top three most popular Chinese radio station from Malaysia. The radio is targeting urban and suburban listeners, primarily professionals, managers and adults.
The station’s tagline is –
“坚持. 敢言 – Persevere. Speak Out”
History
988 FM was founded in 1996. At the beginning, it covered a broadcasting area that includes West Malaysia (except Kota Bharu and Kuala Terengganu) and Singapore. Initially, in 1996 it started as a trilingual radio station. With 50{60297c3c1f31c932e6d9e222881b19d68abc8a6c613ff5fa51397582320704f4} Chinese content, and later on became a fully-fledged radio station in December 1997. 988 FM is popular for its bold and outspoken programming, which often tackles controversial issues. In GfK polls done in the first half of 2022, 988 FM had a weekly listenership of 2.17 million. It has always provided high-quality programs to its listeners, keeping them interested, entertained, and informed.
Programs
988 broadcasts in Mandarin and Cantonese. Covering a wide range of programs on music, lifestyle, health, finance, education, travel, and current affairs it has become a household name in Malaysia. People of 18 to 35 age groups are its primary listeners. It is the most popular Chinese-language based station in West Malaysia’s northern area. From lively morning shows that kick-start the day to insightful talk shows and captivating music programs, there is something for everyone on 988 FM.
The following are some of its most popular programs:
- 早点UP (6:00 AM – 10:00 AM) – A morning show with news, current affairs, and entertainment.
- 随十奉陪 (10:00 AM – 12:30 PM) – A lifestyle show with a focus on psychology, travel, health, and relationships.
- 988广播剧 (12:30 PM – 1:00 PM) – A Cantonese drama series.
- 988活力GO (1:00 PM – 4:00 PM) – A music and lifestyle show.
- 敢玩最Power (4:00 PM – 7:30 PM) – A fun and informative show with a focus on entertainment and current affairs.
- 988新闻线 (7:30 PM – 8:00 PM) – A news program.
- 夜间新闻 (8:00 PM – 8:30 PM) – A nightly news program.
- 988音乐城堡 (8:30 PM – 12:00 AM) – A music show with a focus on Chinese pop music.
- 深夜电台 (12:00 AM – 6:00 AM) – A late-night show with a focus on music, chat, and comedy.
In Malaysia and Singapore, 988 FM is a prominent and important radio station. It is popular for its entertaining as well as daring and critical programming, which frequently addresses controversial issues. The station is also an essential player in Malaysian Chinese media, having received multiple accolades for its programming and DJs.
Website: www.988.com.my
Facebook: 988.my
Twitter: @988FM
Instagram: 988
YouTube: 988ziduodi
Wikipedia: 988_FM
Language: Mandarin, Cantonese.
Address: Level 8, Menara Star, 15, Jalan 16/11, Petaling Jaya, Malaysia.
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